Strategic Market Access, Reimbursement & HEOR Advisory

Fyrn supports healthcare innovators across the full access lifecycle — from early strategy through reimbursement and post-launch optimisation. We work at the intersection of strategy, health economics, pricing and evidence — aligning commercial ambition with payer reality.

Strategy Planning

Strategy & Pre-LaunchPlanning

Market Access begins before launch. Fyrn defines access pathways early, aligning clinical value, commercial objectives and payer realities.

Evidence & HTA Support

Evidence must align with reimbursement criteria, not just regulatory endpoints. Fyrn ensures that the evidence speaks the language of payers and health technology assessment agencies.

Pricing & Reimbursement

Pricing & ReimbursementArchitecture

Sustainable access depends on coherent pricing and funding pathways.

Fyrn Services

Comprehensive Market Access Services

Fyrn delivers a full suite of market access and reimbursement services for pharmaceuticals, biotechnology, and medical devices. We combine strategic insight, evidence-based thinking, and practical solutions to help clients navigate complex healthcare systems and secure timely, sustainable patient access. Explore our service offerings to discover how we can support your product and portfolio objectives.

Our Services

Expert Market Access and Reimbursement Services

We provide strategic, evidence-led services supporting market access success across global healthcare systems.

Market Access

We develop clear market access strategies enabling timely patient access across complex global healthcare systems.

Pricing Strategy

We design sustainable pricing strategies aligned with value evidence, payer expectations, and long-term commercial objectives.

Reimbursement Planning

We support reimbursement planning to secure coverage decisions through evidence-driven engagement with payers and authorities.

HTA Support

We provide HTA strategy and submission support to strengthen value narratives and decision-making outcomes.

Value Proposition

We craft compelling value propositions linking clinical outcomes, economic evidence, and stakeholder priorities across markets.

Payer Insights

We generate payer insights to inform strategy, positioning, and evidence needs across diverse reimbursement environments.

Launch Planning

We support early and launch-phase planning to optimise access pathways and stakeholder engagement strategies.

Evidence Strategy

We guide evidence strategies integrating clinical, economic, and real-world data to support access success.

Stakeholder Mapping

Identify and prioritise key stakeholders, building engagement strategies that support market access and reimbursement goals.

Policy Analysis

Analyse healthcare policy landscapes to guide access strategy, compliance, and effective decision-making across markets.

Health Economics

Design economic models and cost-effectiveness analyses to strengthen product value propositions for payers.

Real-World Evidence

Generate real-world data insights to support market access, HTA submissions, and reimbursement strategies.

Early Access Programs

Plan and implement early access initiatives to accelerate patient availability while meeting regulatory requirements.

Lifecycle Management

Optimise product strategies across multiple indications and lifecycle stages to maintain access and commercial success.

Launch Excellence

Coordinate cross-functional launch activities ensuring timely market entry, stakeholder alignment, and payer readiness.

Market Intelligence

Deliver actionable insights on competitors, payer trends, and market dynamics to inform strategic decisions.

Our Process

Our Approach toMarket Access Success

We follow a structured, evidence-led process to deliver clear, effective market access and reimbursement solutions.

Understand the Landscape

We assess clinical, policy, and payer environments to identify access challenges and opportunities.

Define the Strategy

We develop tailored market access and reimbursement strategies aligned with evidence and objectives.

Generate Evidence

We align clinical, economic, and real-world evidence to strengthen value and access positioning.

Support Implementation

We support execution through stakeholder engagement, submissions, and ongoing access optimisation activities.

Get In Touch

Discover How We Can Support You

Contact us to discuss your market access and reimbursement needs and explore tailored solutions for your products.